Branding is a key process within a business as it shows the personality, quality, origin and target market of a particular company. Think of branding as a container for your business’ reputation and good will. Strong branding can build trust between a company and its customers. Potential clients are often given a firm idea of what they are buying before they buy it, making the purchasing decision far easier and therefore far more enjoyable. This would mean that your business’ reputation would get better and therefore your brand’s “container” would hold far more weight with clients.