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Brand Audit: Visual Identity

This is the first time we have talked about visuals and design in this brand audit series. This is for a reason. Until you have completed steps 1-6, you really shouldn’t by worrying about how your brand looks. Usually, the majority of us would have thought of the word “audit” and immediately started on the visual side of their business. However, this approach means that you could be missing out on the hidden potential of your brand identity. 

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Improved Options for Slideshow with 6 Fixed Images

An update has been added to the Slideshow with 6 fixed images page adding additional page layout options.  Previously there were four configurations of the layout order for the page components: slideshow, text area and two rows of fixed images.  Those layout options have now been increased to twelve, so you have complete control over every configuration possible.

The additional options mean that the selection interface has also changed to make it really clear what order you have selected, with simple up and down arrows to move the components before you save.

Below are just a few examples:

 

 

 

10 Simple Ways To Ensure You Have A Successful Black Friday

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Black Friday and Cyber Monday are fantastic opportunities for your business to make money. Previously, Black Friday has been one of the biggest days of the year for spending on the Internet. Running a successful Black Friday and Cyber Monday campaign can be overwhelming and stressful but it doesn’t have to be. Here are 10 simple ways to ensure that you have a successful Black Friday. 

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New Timers Update

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So when you are out and about – things just carry on working!

Timers can save time by doing regular tasks within your collections for you or remind you to do specific tasks. As an example; let’s say I am a wedding photographer. Every weekend, on my return I go through the images and prepare and edit the photos for my client and guests to view and purchase.

I create a collection and set the password, upload the photos and then…well… what happens then?

  • Do I wait? We absolutely know that the quicker you get people to view the images, the hotter the emotion and the more they purchase.
  • Do I call them? Post something on my website? Or perhaps social media?

We know that If you tell your visitors to buy they often will, whereas if you leave them to browse in a more leisurely fashion, with no urgency, they won’t give it any priority and they probably will do what you asked and just browse…at some point!┬áSo to increase your sales you need to tell your visitors to view the photos you have taken and buy them. Giving them a reason to do so now – not later but TODAY!

Well that’s sorted then! Great, we’re on the way to making more money!

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