Branding is a key process within a business as it shows the personality, quality, origin and target market of a particular company. Think of branding as a container for your business’ reputation and good will. Strong branding can build trust between a company and its customers. Potential clients are often given a firm idea of what they are buying before they buy it, making the purchasing decision far easier and therefore far more enjoyable. This would mean that your business’ reputation would get better and therefore your brand’s “container” would hold far more weight with clients.
The most important reason to brand your business is that it can help increase your sales. Branding increases trust in your product or service and develops the uniqueness of what you are offering to your clientèle. In general, businesses that have a solid brand base can build up the next stage of their business (for example increasing prices) successfully without losing that customer trust.
When branding online, the most important aspects of your business are your domain name and website appearance, for example your logo or colour scheme. These are the areas that make customers remember your company. Within theimagefile you can seamlessly integrate your website so that your branding stretches further. The best part of this process is your domain name or sub-domain stays in the address bar and your website is visually unchanged.
A consistent domain name benefits your business by boosting your SEO. When clients visit your web pages your website traffic increases which is a great SEO sign. The more pages that have a consistent domain name, the better those signs are and the more credibility your business receives from the search engines. Equally, having a consistent domain name helps your clients, as any bookmarked or favourite pages are more meaningful and therefore more memorable.
You website remaining visually identical on all web pages makes your website appear bigger. This is because e-commerce, client proofing and the stock library are enabled with the same branding, navigation menu and design as your original site. Also, the emails sent by theimagefile following a purchase are branded as you, the photographer and are even sent from your email address.
To find out more simply log in > Help and Support > search “branding”.