I’m guessing that when you sit down to write a blog post, your title isn’t the first thing you think about. You probably think it’s one of the more trivial aspects of blogging, but you’d be wrong. Creating catchy headlines is one of the most crucial aspects of every blog post you write. It’s one of the main ways of convincing people to read your content and is great for search engine optimisation.
If you’re still not convinced then consider this – studies show that 8 out of 10 people will read your headline but only 2 out of 10 people will read your entire blog post. So how do you come up with enticing and catchy headlines?
WRITE YOUR TITLE FIRST
Do you remember being told over and over again at school to always answer the question being asked in your essay titles? Well this is a similar thing. If you write your title before even considering your content then you are giving yourself something to work towards and answer for your audience. This makes it much easier to outline your content and helps maintain your focus throughout your entire blog post.
WRITE FOR YOUR AUDIENCE
Consider who you’re writing for and who you’re trying to appeal to when you’re writing your blog post titles. Which keywords and phrases will entice them to read more? What do they want to hear about? What are they interested in?
USE UNEXPECTED WORDS
Catchy headlines grab the attention because they often use unexpected words. For example ’20 Incredible Reasons Why Being A Photography Intern Is Awesome’ is much more enticing than ’20 Reasons To Be A Photography Intern’. Look up synonyms if you’re struggling to come up with catchy words. Try using Thesaurus.com and Synonymy.com to find more appealing words for your headlines.
Once you’ve settled on your catchy headlines focus on creating strong subheadlines. Subheadlines are used to outline your post and break it up into smaller bite-sized sections. Readers often scan blog posts and then decide whether to read them in full, so subheadings allow them to easily follow along and get the gist of what you’re writing about.
For some simple blog post headline ideas check out our previous blog post.
How much thought do you put into your blog post titles? Which headlines caught your attention?