Black Friday is on the 27 November and is one of the busiest shopping days of the year. Despite many of us thinking that the shopping holiday is mainly based in the USA, it has become an increasingly popular and fruitful day here in the UK too.
In 2019, the UK spent a total of £8.57 billion on Black Friday sales – the highest amongst its European counterparts. A study on global Black Friday spending also found that British shoppers allocate more generous budgets for Black Friday deals and discounts than other European countries.
In 2020 forecasts show that it’s only going to get busier – but in a new way.
Due to the global pandemic, many physical shops and businesses are moving their Black Friday sales online. This is generally in an attempt to avoid queues and excess contact amongst customers and staff. This means there will likely be a spike in online Black Friday traffic with a lot of potential customers and revenue to be found for e-commerce businesses of any size.
So What Can You Offer Potential Consumers This Black Friday?
Boost Your Bookings
This year has been a trial for everyone, but particularly for small business owners who have had many of their events and bookings cancelled due to the pandemic. One thing you could offer consumers on Black Friday is an opportunity to book a future session at a reduced cost.
Not only does this give the customer a great deal but also helps to fill your future calendar with bookings. You could always encourage impulse buyers by giving a time limit to the special offer. For example, book a session before Monday and get a 30% discount!
Boost Your Gift Sales
Black Friday is not only a time of increase purchasing for consumers but is also used as an opportunity to find great Christmas gifts. Knowing what would be a great gift can often be difficult and in this day and age, the majority of us already own everything we need. This is where a gift voucher can be the perfect solution.
Why not maximise this by offering consumers a choice of gift voucher? For example, an experience gift voucher that can be redeemed in the very near future (i.e Christmas mini sessions or a new year family portrait), a product gift voucher (i.e. the traditional gift card that can then be spent on any products by the recipient) or the real “bookings booster”, the future session gift voucher which can be redeemed at any time.
Boost Product Sales
Black Friday isn’t just about working with new consumers and gaining future customers, it can also be a time to get in touch with current loyal clients. Why not offer your current and past clientele a special Black Friday products deal?
One fantastic way of doing this would be to use the packages feature. You could offer a selection of different products that together create a really special package which clients could then use in conjunction with the images you have taken of them in the past.
These are just a few ideas of, not only, what you could be offering consumers this Black Friday but also how you could work with the “new normal” to continue growing your business and boosting your sales. An ideal prospect at any time of year, but especially when heading into the festive season.