Twitter is a social media platform that has become increasingly popular with businesses. Not only is it a great way of getting in touch with a large number of people all at once, but equally, is a free marketing tool. If you are interested in marketing your business on Twitter, here are some tips to follow.
Obviously, one of your main goals is to have your followers click on your links or retweet your posts so that they reach more people. One of the most important ways of doing this is by tweeting valuable content in the first place. People will only connect to content that speaks and is interesting to them so make sure you take time to think through what you are going to tweet.
We all know that keywords are an important aspect of running a successful online business. As this is true for your website, it is also true for your social media. When you write a tweet try to include relevant keywords so that potential visitors that are searching for similar information have the opportunity to come across your tweet.
SHARE USEFUL CONTENT
If you are looking to grow your Twitter following or simply retain the numbers you currently have then this is the tip for you.
Statistically speaking, sharing links to useful content is more effective than engaging followers in conversation. However, this doesn’t mean that conversations aren’t useful, just that it might take a while for your followers to respond to you on Twitter if you are fairly new to the platform or a small business trying to target local people. For example, a current follower in Brighton might not see the need to engage in a conversation with a photographer based in Durham. However, if you share a relevant event that is taking place in Durham, you might find people in Durham find your business through a related search.
CONNECT WITH THE RIGHT PEOPLE
There are two crucial things to consider when marketing on Twitter. The first is to not just follow anyone in the hope that they will follow you back. It’s far better to focus on following the right type of person, for example, someone in your industry or someone relevant in another way e.g. a wedding photographer following someone newly engaged. so that you can contact them organically.
The second thing to consider is that you don’t have to just tweet your target audience, sometimes it’s better to tweet with them. Follow their conversations and comment now and again, offer compliments or accept them graciously when returned. This will give you a far more human and organic appearance.
If someone retweets, comments or engages with your content then make an effort to engage with them too. This doesn’t have to be long winded but a quick reply or words of thanks can go a long way with encouraging more interaction from followers.