Contact pages are often the slightly overlooked side of a website. This is mainly because many people think that the only thing that can be done is display the business’ contact details. However, there are many ways of designing and utilising your contact page to boost your business and help increase sales.
The main purpose of a contact page is to provide your customers with a way of contacting you about your business. Nowadays businesses prefer to offer customers contact forms to fill in with specific fields such as their full name, how they heard about the company and their email address. This can help your business in a variety of ways! Obtaining customer email addresses increases your mailing list, giving you a larger number of customers that you can keep informed about updates, offers or discounts and boost sales.
Another way of obtaining customer email addresses through your contact form is to use squeeze pages. Squeeze pages are a way of providing your customer with a situation that requires them to “opt-in” their email address; for example customers may have to enter their email address to receive updates about your business, receive special offers or view certain areas of your website.
Another use of the contact page is to create specific contact fields that draw the customer back into your website. Within theimagefile you are able to make one of your contact form fields a password box to direct clients to specific private galleries. For example; your customers could enter the password of a particular wedding and then automatically be directed to that wedding gallery.
You can use your contact page to ask your clients to fill in a satisfaction survey or questionnaire which can benefit both you and your customer as it provides you with vital and honest information about your business while showing your customer that you care about their experience.
To create a new advanced contact page go to My Websites > Pages > Create New Webpage.