When you first start blogging, chances are you’re doing it because you know it’s good for your business, but knowing where to start and what to write about can be overwhelming. So whether you have just jumped on the blogging band waggon or have had one for a while but haven’t quite got around to starting, here are some blog post ideas for you.
HIGHLIGHT OTHERS IN THE WEDDING INDUSTRY
Highlight the best wedding professionals for your ideal client. For example; if your ideal couple is the laidback, fun-loving sort you could write a blog post titled “The Best 10 Wedding Decor Suppliers For Casual Couples”.
Top Tip! Let the highlighted suppliers know that you’ve included them in a blog post because you think they’re great. Chances are they will share the post to their followers because you’ve made them look good!
SHARE YOUR FAVOURITE RESOURCES
As a wedding photographer, you might share tips on how to feel comfortable and relaxed in front of the camera. However, you can always branch out and share your favourite wedding planning resources or florist resources to name but a few.
“THE ULTIMATE GUIDE TO…” POST
This type of post is generally longer than your average blog post but don’t let that put you off. They are also fantastic for bringing in traffic and delivering a tonne of valuable content to your clients. Plus, you can basically share them forever on social media.
In the wedding industry, this ultimate guide could cover anything from choosing your wedding flowers to looking amazing in your wedding photos or even what information you should put on your wedding invitations.
SHARE A CHECKLIST, CHEAT SHEET OR GUIDE
You can write a blog post taking clients through everything they should consider when hiring a wedding photographer but you could really add extra value by offering them a free download. Even better you could ask for their email address in return for the checklist and increase your email list.
HIGHLIGHT ANOTHER WEDDING PRO
This is a fantastic way of creating a referral circle. When you highlight another wedding professional or brand you build trust with potential customers because it’s not all about you and you are showing yourself as an expert in your industry. Of course, if you do highlight someone let them know! You never know, they might return the favour or share your post with their clients.
ANSWER AN FAQ
We all have certain questions that pop up again and again for example; how do clients see their wedding photos? Perhaps you do in-person sales to the couple as well as allow other members of the family to select their favourite images online. Save yourself and your client time and effort by writing a blog post. Not only does this give your customer more information but in the future, you can easily answer the question by sending a link to the post.
When you work in an industry you need to stay on top of what is in fashion and which trends are likely to become popular in the future. Why not share what you think will become popular later this year or next year by what you’ve seen in the industry?
SHARE SOMETHING YOU LOVE IN YOUR INDUSTRY
Is there a new trend that you are loving right now? Maybe you can’t get enough of how more couples are going the personalised route rather than tradition. Or perhaps you love a certain era of weddings that have come back into fashion e.g. the 1950s. Show your potential clients what is happening in the wedding world (remember they’re new to it).
There are a lot of terms used in the wedding industry that you never hear at any other time e.g. bridal portraits, MOH, humanist etc. Help clients navigate the wedding industry by writing a glossary post that defines common terms they might hear.
An inspiration post can be whatever you want it to be. You could share your favourite quotes about love and marriage, tips from previous clients about what they wish they’d have known or it could be visual inspiration for a particular theme e.g. outdoor wedding ceremonies.
TELL YOUR CLIENT’S STORY
I’ve saved this one for last as it may seem a little obvious, but as a wedding photographer, you have prime blogging content at your fingertips. Share the wedding you photographed last month or even your favourites from last year, but don’t just share the images. Tell the couple’s story. Give some details about the big day, how the couple met or perhaps your favourite aspect of it. You could even use our free downloadable vendor list to link to other wedding professionals.