As you will probably have heard, many of our partner labs have temporarily closed their doors due to the lockdown. This is completely understandable. Like us, they want to provide the best and safest service to you, the photographer as well as your customers.
However, we understand that many of you might still have jobs left to fulfil from before lockdown. For this reason, you might want to consider adding digital downloads to your price plans.
Why You Should Consider Offering Digital Downloads
There are many reasons to consider offering digital downloads to your clients.
First and most importantly, digital downloads are instant. If you have jobs left to fulfil from before the lockdown it might be wise to offer your clients an instant option. That doesn’t mean you shouldn’t still offer the physical products you normally would. However, with the temporary closure of some of our partner labs, it might worth offering a digital download that clients could enjoy now while they are waiting for their physical products to arrive after lockdown is lifted.
If you are concerned that digital downloads don’t offer the same options that other products such as prints or canvases do, don’t be. Digital downloads can come in a variety of sizes and resolutions. Perfect for whatever you want to offer clients.
Finally, in this day and age of social media, digital downloads are a great way to go.
Yes, we all want to have that beautiful wedding or baby portrait on the wall to cherish for years to come. However, many of us also want a great shot to post to our Facebook or Instagram accounts.
Especially with the lockdown forcing many of us to turn to the Internet to keep in touch with our friends and families, digital downloads give customers something they can enjoy and share right now.
How Do I Set Up Digital Download Sales
Selling digital downloads from a collection is really quick and easy to set up. During the Covid-19 pandemic, we have even added a helpful tool. The tool will suggest downloads on any price plan you are currently not selling downloads, making it easier than ever to enable downloads within your price plans.
Also, don’t forget you can also offer free downloads if you prefer. If you are taking part in The Selfie Project or #TheFrontStepsProject you might want to offer this to certain customers. For example, if you choose to photograph key workers etc. Alternatively, you might want to offer free downloads as a way to encourage more sales of physical printed products from currently delayed labs.