Following on from our blog post Customer Contact | Make It Easy, we wanted to keep our focus on websites.
For this instalment of the Jobs You Can Do While In Lockdown mini-series we thought we would discuss one of the most important and easiest aspects of a website today. This is having a fully responsive website.
What Does A “Fully Responsive Website” Mean?
In this day and age, more and more people are using various devices to search the Internet. Gone are the days where you had to wait to get home from work or school to surf the web, check in on social media or even wait for someone’s phone call to be finished before you could log on!
Now, we use various devices to access the net – from desktops and laptops to tablets and mobile phones. For this very reason, you want your website to look and function perfectly, no matter what device your visitor is using.
This is where a fully responsive website comes into play.
Why Do I Need A Fully Responsive Website?
We now live in a multi-screen society. I’m sure the majority of us are guilty of owning at least two Internet devices e.g. a desktop, laptop, tablet, mobile phone etc.
As so many of us now have access to the web on various screens, especially those that are easy to take with us wherever we go, it’s not surprising that mobile viewers are more common than desktop viewers. This means more people view and use the Internet on a mobile device such as a tablet or phone than do on a traditional desktop computer.
This change in Internet viewing means that your website needs to change too if only to accommodate that large number viewing the web from a mobile device. This is when having a fully responsive website becomes hugely important.
So, let’s get into the nitty-gritty. Here are four reasons why having a fully responsive website, right now, is vital.
It’s Cost Effective
In the past, if you wanted to have a desktop and mobile website you would have needed to have two websites. That meant creating, designing and maintaining two completely separate sites.
With a fully responsive website this isn’t the case. Everything is done from one place. You only need to focus on one website and the rest is done for you.
This effectively halves your running costs as all your attention and efforts can go into running one beautiful website. What’s not to love?
It’s Easy To Maintain
As I said, with a fully responsive website you can put all your focus on to one sole site. This makes things easier for you. How, you might ask?
We know that small business owners have a lot on their plate. There are a lot of jobs to juggle in order for everything to run smoothly. You aren’t just a photographer, but also a social media manager, accountant, secretary, salesman…the list goes on.
Your website is the most important piece of online real estate that you have. It is the virtual shop window to your business so it’s important it’s kept up to date, maintained and given a bit of love every now and then.
This is made so much easier if you just have one website to focus on. One home page to keep updated, one portfolio to add to, one client area to manage etc, etc.
It Gives A Better User Experience
As mentioned, the majority of people now use a mobile device to access the Internet. If you want to appeal to this sector of potential customers, you need your website to look and work perfectly no matter the device being used.
I’m sure we have all had an experience with a really badly designed website. You’re trying to navigate through the site from your phone, but the screen is small, you don’t know where to click, things keep popping up so in the end you just leave. You find someone else. Someone easier.
We don’t want that to be you. That’s why you need a fully responsive website. A website that will automatically adapt to whatever device a visitor is using, making sure that everything looks beautiful, always.
It’s An SEO Boost
A search engine, like Google, has one main aim. To provide the most relevant and up to date information to a visitor. For them to do this, they look at websites and decide if that website is worth displaying on their results page.
Over the past few years, search engines have put more and more emphasis on mobile-friendly websites. Why? Because, like us, they know that the majority of people use a mobile device to search the Internet. Therefore, they want to provide the best user experience, which means displaying a fully responsive website.
So, if you want to give your search engine optimisation a bit of a boost, make sure your website is using a responsive layout.
How Do I Make My Website Fully Responsive?
All website layouts on theimagefile have a mobile version. However, a fully responsive website layout means that your website will automatically adapt to whichever device and screen size or orientation that a visitor is using.
Not only that, but you can also benefit from some page designs that work best in the responsive layout such as the Banner Links Page, Blurb Page as well as various options within the stack page.
We would highly recommend that you update your website layout to a fully responsive website layout. However, if you do, we would encourage you to to check any site layout details and colours and backgrounds. Just to make sure everything is working as you expected!